March 3, 2008

ORONO, Maine (March 3, 2008) - Learfield Sports recently named Justin Barnes account executive for "Black Bear Sports Properties" (BBSP), a property of Learfield Sports and the exclusive athletics marketing partner for the University of Maine.

Barnes will work directly with General Manager Mike McCollum on handling sponsorship sales, hospitality and client relationships for BBSP. Most recently, Barnes was an account executive for the CBS and CW affiliate WABI-TV5, and before that, served nearly six years as senior account executive with Unicel. He is a graduate of the University of Maine and resides in Glenburn.

Maine joins New Hampshire as a Hockey East and America East Conference member school whose rights are managed by Learfield Sports, which holds multimedia rights to more than 40 collegiate institutions and associations. The company also secures marketing partnerships for the Black Coaches & Administrators (BCA) and provides exclusive sports programming to more than 1,000 radio stations throughout the country. Additionally, Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation.

Dallas-based Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri, a client still today. For more information and a complete listing of schools represented by the company, visit www.learfieldsports.com.

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